Facebook update is now configured to read your mind

STOP.  Don’t write that post asking for friends’ recommendations for Sushi restaurants in Harrogate.  Facebook knows you’re thinking about it and is already curating a selection of carefully targeted ads to bombard you with.

Whatever you’re thinking, Facebook knows.  Including that you fancy Megan in Accounts, not that there’s anything Facebook can do about that, right?  Wrong.  Your feed will be full of adverts for dating apps before you’ve even progressed to wondering whether she’s wearing a thong or seam-free maxi pants.  It’s a thong, for your information.  Your advert for Victoria’s Secret gift ideas is on its way…


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